I got my boobs out on Instagram last week.

Beforehand, I was bricking it. I knew that my reason for doing it – encouraging people to examine their breast/chests – was important. I knew that it would help people, but I was hesitant and nervous. What would people think of me? Would I get trolled? You can imagine the places my mind took me!

After I took my top off and showed people how to use the Boob Bot, the messenger bot created by Coppafeel! to help men and women examine their breasts/pecs, I felt elated.

Then all of a sudden, it stopped feeling like such a big deal and I just got on with my day. I remember feeling grateful that I hadn’t spent more time entertaining thoughts of what could’ve gone wrong.

Over the following days, I heard from people who said how much it helped them. Some told me that after seeing my post, they checked their boobs for the first time and others shared that they hadn’t realised that it’s important to check all the way up to your collar bone and under your armpit.

What’s all this got to do with your business?

Notice the steps I went through:

1. I created a video.

2. Despite feeling nervous, I shared it.

3. It instantly felt like less of a thing than I’d made it out to be.

4. I got on with my life.

5. People found the video helpful.

Moving through cycles like this is how you grow your business.

It’s how you show up. It’s how you be visible so that people can find you, get to know you and work with you. It’s how you create a business that is profitable and sustainable.

So are you moving through a sequence of steps in your business, or are you getting stuck at the creating and sharing stages because your nerves and need to be perfect are holding you back?

If that’s the case then it’s time to do something about it.

If you have an idea for something that the world needs, maybe you’ve started to create it or maybe it’s already done and ready to head out into the world, but you’re holding off because you’re scared to put it out there then here’s what I suggest:

You’re holding off on sharing your Instagram post/PDF/treatment package/course with the world because you’re telling yourself that it needs to be perfect. You’re scared that someone will take issue with your spelling, grammar, information, or opinions. 

People will take issue with all of the above and more.

But that doesn’t mean that what you’ve created isn’t going to help people or that it doesn’t have value. It just means that you spelled something incorrectly and someone was kind enough/being a dick and decided to point it out to you. It means that not everyone who comes across your thing is your kind of person, which is exactly what you want because this filtering process is important.

So what if your creation is already perfect, exactly as it is?

What if, in sending it out, you’re actively repelling people who aren’t a good fit for you or the services you offer? Think of the time and energy you’ll save by not having to interact with someone who isn’t a good fit for you!

And what if the one person who really needs your PDF/Instagram post/treatment package/course, discovers it and has an amazing result because you decided to get over yourself? 

And what if they become your most loyal superfan?

It’s time to stop thinking of yourself and your fear of being seen.

You can decide to get over your imposter syndrome and your need to be perfect and allow great things to happen for the people that you want to help. And great things will happen for you too, including getting past the limiting beliefs you have about yourself and your business and getting paid for doing what you love.

Instead, focus on the person who needs what you have to offer. 

Be their lighthouse.

Are you really gonna allow your fear to be more important than showing up for them?